Specializations

Consumer Research

Audience Interviews

Competitive Audits

Trend Analysis

Strategic Storytelling

Creative Briefs

Brand Strategy

Campaign Strategy

Content Strategy

Playbook Development

Brand Partnerships

I’m a strategist with a background in advertising and media agencies, and a degree in Economics. I specialize in market research and brand strategy, with 3+ years of experience across CPG, retail, public sector, charity, insurance, and financial services. I combine marketing effectiveness with creative insight to build brands that are meaningful and commercially effective.

Clients

TTC, Maple Leaf Foods, TIFF, Voilá, Angel’s Envy, UGG, Jimmy the Greek, Tetley, Hand & Stone, Angel’s Envy, FIS, IG Wealth, Heart & Stroke Foundation, Earth Day Canada, the PUR Company